Google has announced a global campaign in support of equal marriage rights for gay and lesbian couples.
The Internet giant announced its Legalize Love campaign at the Global LGBT Workplace Summit 2012, which took place in London.
The campaign launches Saturday, July 7 in Poland and Singapore. Organizers plan to expand the campaign to every country where Google has an office, focusing on countries where anti-gay sentiment runs high.
“We want our employees who are gay or lesbian or transgender to have the same experience outside the office as they do in the office,” Google’s Mark Palmer-Edgecumbe is quoted by dot429.com as saying at the summit. “It is obviously a very ambitious piece of work.”
“Singapore wants to be a global financial center and world leader and we can push them on the fact that being a global center and a world leader means you have to treat all people the same, irrespective of their sexual orientation,” Palmer-Edgecumbe said of the decision to include Singapore in the campaign’s initial phase.
Bob Amnnibale, an openly gay executive at Citi, applauded the effort: “The fact that Google is so virtual and its appeal is very wide and young demographically means it can help spread messaging very, very quickly.”